Remote Working Position – regular online meetings and reviews
Job Overview: As a Graphic Artist for Urban Nature Store, you will play a crucial role in creating visually appealing and compelling marketing materials to enhance our brand presence and drive customer engagement. You will work closely with the marketing team and other stakeholders to develop designs that align with our brand guidelines and effectively communicate our promotional messages across various platforms.
Responsibilities:
- Design Creation: Conceptualize and create visually compelling designs for marketing materials, including but not limited to posters, flyers, brochures, product packaging, in-store displays, signage, social media graphics, and online advertisements.
- Branding and Visual Identity: Ensure all designs adhere to the retail store chain's branding guidelines, maintaining consistency in visuals and messaging to strengthen brand recognition.
- Print and Digital Design: Create designs for both print and digital media, adapting layouts and graphics to suit different platforms and marketing channels.
- Photography and Image Editing: Utilize photography skills to capture product images or work with existing photographs, performing image editing and retouching to enhance the overall quality of visuals.
- Marketing Collaboration: Collaborate with the marketing team to understand campaign objectives and effectively translate marketing strategies into visually engaging designs.
- Consumer-Focused Design: Understand customer behavior and preferences to create designs that resonate with the target audience and drive customer interest and loyalty.
- Time Management: Manage multiple design projects simultaneously, adhering to project timelines and meeting tight deadlines.
- Quality Control: Ensure all designs are error-free, meet high-quality standards, and are ready for printing or digital distribution.
- Print Production Coordination: Liaise with print vendors to ensure accurate production of printed materials, overseeing the print process from concept to delivery.
- Store Signage and Visual Merchandising: Assist in designing in-store signage and visual merchandising elements to create an attractive and engaging shopping environment.
- Social Media and Online Presence: Develop graphics and visual content for the retail chain's social media platforms and online marketing initiatives to increase online engagement and brand visibility.
- Market Research and Trends: Stay updated on design trends, industry innovations, and competitor activities to continuously improve the effectiveness and relevance of our marketing materials.
Requirements:
- Bachelor's degree in Graphic Design, or a related field (or equivalent real-life work experience).
- Proven experience as a graphic artist or graphic designer, preferably within the retail or marketing industry.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software. (such as Canva)
- Strong understanding of design principles, typography, and layout composition.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Creative mindset and the ability to generate fresh, innovative ideas.
- Knowledge of printing processes and preparing files for print production.
- Familiarity with digital marketing and social media platforms is a plus.
- Highly organized with excellent time management skills to meet project deadlines.
Join Urban Nature Store’s Marketing Team as a Graphic Artist and contribute to our brand's success through your creative and impactful designs. Together, we will create visually stunning marketing materials that resonate with our customers and elevate our brand presence in the market.
The position will be based on a remote working arrangement and will entail about 20 hours per week.
